Designed in collaboration with the Government Communication Service (GCS), this agreement provides services to monitor, analyse and evaluate media coverage. Customers can also access self-service tools to monitor and analyse social media.
The agreement will allow you to:
- monitor and analyse media coverage (print, broadcast, online, digital and social media)
- effectively evaluate communication campaigns
- increase value across all paid communication activities by helping to establish best practice, identify inefficiencies and improve behaviours
RM6134 is open to all UK public sector organisations including central government departments and their agencies, the wider public sector and third sector organisations, such as registered charities.
This agreement has one lot. In most cases, the default option will be to run a further competition, but there is a direct award facility for requirements of under £20,000.
RM6134 will run for 2 years and expires on 31 May 2024. There are two extension options, each for an additional one year period.
Product and services:
Lot 1: Media monitoring and associated services
Press monitoring – monitoring of specified keywords and topics within print content.
Online media monitoring – monitoring of news website content including non-written content like infographics and images.
Social media monitoring – monitoring of social media content on feeds including Twitter, LinkedIn or Facebook.
Broadcast monitoring – monitoring content on television, radio and web broadcasts.
Human-delivered media evaluation and analysis – the selection, evaluation and analysis of the results of monitoring through human review.
Suppliers can also provide optional services to customers buying one or more of the above core services including:
- automated media evaluation and analysis – automated assessment of media monitoring results data
- forward planning database – gives you an understanding of future news and events so you can plan ahead
- media contact database – a database listing media contacts, their contact details and their sector of interest
- social media monitoring and analysis – an online tool to monitor and analyse content from a range of social media platforms including Twitter, LinkedIn, Facebook, as well as blogs and public forums
- parliamentary monitoring – identify and track parliamentary, political and legislative news and activities
More information about the optional services each supplier can offer is available in our guidance notes, available in the documents section.
