Campaign Solutions

Choose from 26 agencies to design, develop and execute integrated marketing campaigns.

Updates

22/04/2020 – Due to the current coronavirus outbreak, we are calling on Regulation 72 (1) (c) to extend this agreement for 12 months. This will relieve pressure on the supply chain while short staffed, to help businesses to continue to deliver services and goods to customers. We intend to deliver replacement agreements as quickly as possible after the initial COVID-19 impact.

Description

This agreement covers all the services you need to run marketing campaigns from start to finish.

This is single lot agreement. Each of the 26 suppliers (agencies) have the expertise to deliver all the tasks needed to design, plan and run a marketing campaign.

If you have more specific needs, you may want to use the Communication services (RM3796) agreement.

Benefits

  • single contract with one agency for an integrated, end to end approach
  • all agencies have been assessed via a competitive tendering process
  • competitive range of agencies of all sizes
  • agencies based across the UK, as well as overseas

Products and suppliers

There are 26 suppliers on this framework

Lot 1: Campaign Solutions
The listed agencies have leading skills across six specialisms: Strategy development Creative for campaigns Digital marketing and social media Public relations Direct marketing Partnership marketing

Expires:

26 suppliers

How to buy

Before using this agreement you must have internal approval from your organisation.

If you are in central government and spending over £100,000, you must also get approval from the Professional Assurance Group.

Refer to the Government Communication Service website, or email communications.controls@cabinetoffice.gov.uk if you have any questions about the approval process.

Charge for central government

Government bodies using this framework are required to pay the Government Communication Service (GCS) levy (fee). This is 1% of the total net contract value.

This charge is a set contribution from all government communications expenditure through the frameworks and funds the Government Communication Service (GCS). This was approved in 2013/14 by the Civil Service Board, Ministerial Board and with the agreement of all Directors of Communications.

Further competition

Before appointing an agency you will need to run a further competition, see the guidance notes for further information. You can use CCS’s eSourcing tool to do this, or your own process.

Duration of agreement

Your call off contract duration can be for up to four years and can run beyond the expiry of the framework, as long as it is awarded during the framework term.