Campaign Solutions 2

UK government and public sector bodies can access the services they need for end to end campaign solutions to support the running of their public service campaigns.


Split across 5 lots and 26 agencies, you can use this agreement to access the following services:

  • end to end campaign solutions such as creative, partnerships, marketing and PR
  • media strategy and planning
  • fulfillment services such as translation, transcreation and versioning
  • stock imagery, footage and sound
  • major or strategically important events

This agreement will run for up to 4 years with a review after the initial 2 year period.

Campaign Solutions 2 is complemented by the Communications Marketplace agreement (DPS). Communications Marketplace enables direct relationships with agencies of all sizes from across the UK and overseas. The agencies on the Marketplace provide specialist expertise and niche marketing and communication services.


  • allows a single contract with one agency to provide an integrated, end to end campaign
  • we have thoroughly assessed all agencies using a competitive tendering process
  • competitive range of high quality agencies to provide strategic relationships to clients
  • excellent domestic and international capability
  • agencies have contractual commitments to social value

Carbon Reduction

All suppliers for this agreement have committed to comply with the Procurement Policy Note 06/21: 'Taking account of Carbon Reduction Plans in the procurement of major government contracts' as required. If a supplier is required to publish a carbon reduction plan, you can find it on their individual supplier details page.

Products and suppliers

There are 23 suppliers on this agreement

Lot 1: End to End Campaign Solutions


12 suppliers

Lot 2: Media Strategy and Planning


6 suppliers

Lot 3: Content Versioning and Distribution


1 suppliers

Lot 4: Stock Imagery, Footage and Sound


1 suppliers

Lot 5: Events


5 suppliers

How to buy

Before using this agreement you must have internal approval from your organisation.

Central government organisations and ALBs will need to secure Cabinet Office approval before committing to advertising, marketing and communications (AMC) expenditure of £100,000 or over. If you have any questions about the AMC spend control process, email the GCS team.

Charge for central government

Government bodies using this agreement must pay the Government Communication Service (GCS) management charge. This is 1% of the total net contract value.

This charge is a set contribution from all government communications spending through the agreements and funds the GCS. It has been in existence since 2013/14 and is approved by the Civil Service Board, Ministerial Board and with the agreement of all Directors of Communications.

Further competition

Before using this agreement you should read the customer guidance document. To appoint an agency you will need to run a further competition.

You can use your own eSourcing system or you can use our eSourcing tool to run your further competition. If this is your first time using our eSourcing suite, you will need to register an account

Read guidance on using CCS’s eSourcing tool

We encourage you to take part in pre-market engagement before running a further competition. It’s a good opportunity for you to define your needs and it allows agencies to consider the opportunity before the competition begins.

To run a further competition you will need to:

  1. undertake pre-market engagement with agencies (recommended but optional)
  2. identify the lot that can meet your needs and develop your brief
    • make sure your brief is detailed and includes timescales, budget and scope
  3. complete your further competition documents, we have helpful templates in the document section below
  4. invite all agencies from the relevant lot to submit a tender in writing
  5. set a time limit for agencies to submit tenders
    • make sure you take into account the time needed to create and submit tenders and the complexity of your needs
  6. include face-to-face or virtual pitches / presentations (optional but recommended)
  7. keep each tender confidential until the time limit set out for the return of tenders has ended
  8. make sure you evaluate all agency responses equally and fairly
  9. award your call-off contract
  10. provide unsuccessful agencies with written feedback on why their tenders were unsuccessful
  11. where appropriate, notify of the award on Find a Tender Service