Campaign Solutions 2

UK government and public sector bodies can access the services they need for end to end campaign solutions to support the running of their public service campaigns.

Description

Split across 5 lots and 26 agencies, you can use this agreement to access the following services:

  • end to end campaign solutions such as creative, partnerships, marketing and PR
  • media strategy and planning
  • fulfillment services such as translation, transcreation and versioning
  • stock imagery, footage and sound
  • major or strategically important events

This agreement will run for up to four years with a review after the initial two year period.

Campaign Solutions 2 is complemented by the Communications Marketplace agreement (DPS). Communications Marketplace enables direct relationships with agencies of all sizes from across the UK and overseas. The agencies on the Marketplace provide specialist expertise and niche marketing and communication services.

Benefits

  • allows a single contract with one agency to provide an integrated, end to end campaign
  • we have thoroughly assessed all agencies using a competitive tendering process
  • competitive range of high quality agencies to provide strategic relationships to clients
  • excellent domestic and international capability
  • agencies have contractual commitments to social value

Products and suppliers

There are 24 suppliers on this agreement

Lot 1: End to End Campaign Solutions

Expires:

12 suppliers

Lot 2: Media Strategy and Planning

Expires:

6 suppliers

Lot 3: Content Versioning and Distribution

Expires:

1 suppliers

Lot 4: Stock Imagery, Footage and Sound

Expires:

1 suppliers

Lot 5: Events

Expires:

6 suppliers

How to buy

Before using this agreement you must have internal approval from your organisation.

If you are in central government and spending over £100,000, this will be subject to the advertising, marketing and communications spend controls. You must get the needed approval to spend through the GCS Professional Assurance process

Spending under £100,000 is subject to approval from Number 10. You can ask for approval through the Cabinet Office Campaign lead for the relevant Build Back Better theme.

If you have any questions about the approval processes, email the GCS team.

Charge for central government

Government bodies using this agreement must pay the Government Communication Service (GCS) management charge. This is 1% of the total net contract value.

This charge is a set contribution from all government communications spending through the agreements and funds the GCS. It has been in existence since 2013/14 and is approved by the Civil Service Board, Ministerial Board and with the agreement of all Directors of Communications.

Further competition

Before using this agreement you should read the customer guidance document. To appoint an agency you will need to run a further competition.

You can use your own eSourcing system or you can use our eSourcing tool to run your further competition. If this is your first time using our eSourcing suite, you will need to register an account

Read guidance on using CCS’s eSourcing tool

We encourage you to take part in pre-market engagement before running a further competition. It’s a good opportunity for you to define your needs and it allows agencies to consider the opportunity before the competition begins.

To run a further competition you will need to:

  1. undertake pre-market engagement with agencies (recommended but optional)
  2. identify the lot that can meet your needs and develop your brief
    • make sure your brief is detailed and includes timescales, budget and scope
  3. complete your further competition documents, we have helpful templates in the document section below
  4. invite all agencies from the relevant lot to submit a tender in writing
  5. set a time limit for agencies to submit tenders
    • make sure you take into account the time needed to create and submit tenders and the complexity of your needs
  6. include face-to-face or virtual pitches / presentations (optional but recommended)
  7. keep each tender confidential until the time limit set out for the return of tenders has ended
  8. make sure you evaluate all agency responses equally and fairly
  9. award your call-off contract
  10. provide unsuccessful agencies with written feedback on why their tenders were unsuccessful
  11. where appropriate, notify of the award on Find a Tender Service