Media & Creative
Media and Creative Services RM6364
Summary:
This agreement provides market-leading services for full marketing campaigns and communications. It is available to all public sector organisations including government departments and their agencies.
Description:
This framework will provide marketing and communication services for all public sector organisations including government departments and their agencies. This includes but is not limited to:
- creative strategy and ideation
- content production
- marketing events
- media strategy and planning
- media buying including but not limited to TV, radio and print media
- media auditing services that support the running of marketing and communications campaigns
The specific lot structure has yet to be determined and will be decided following client and agency engagement activities.
This agreement replaces RM6123 Media Services expiring in December 2025 and RM6125 Campaign Solutions 2 expiring in September 2025.
Benefits:
- readily available pathways to get contracts with industry standard accredited agencies – reducing the time is takes for you to appoint agencies
- a robust procurement process testing their capability – so you can focus on other valuable activity
- comprehensive customer guidance including procurement templates and contracts
- ability to buy though direct award or run mini competitions (varying by lot)
Client engagement
We will be hosting a variety of client engagement forums to get feedback on the current agreements and understand your future requirements. We will also outline procurement plans and how clients can get involved.
If you would like to take part in this engagement forum, please email the media and creative services team. You will need to include ‘Media and Creative Services (RM6364) client’ in the subject field of your email.
Agency engagement
We are undertaking extensive market engagement activity and are seeking interest from agencies who can provide the agreement services.
We are holding agency engagement events between March and August 2024.
If you would like to register your interest, please email the media and creative services team. You will need to include ‘Media and creative services (RM6364) agency’ in the subject field of your email. You will also need to include the following details:
- agency name
- contact name
- job title of contact (including responsibility within your agency)
- contact phone number
- contact email
- service types offered (see description above)
- agency website link
Updates
We held our kick-off stakeholder engagement webinars in March 2024. The client presentation slides and the supplier presentation slides can be found in the links provided.
If you would like to share your opinions regarding the current and upcoming Media & Creative framework please fill out the below feedback surveys:
Clients
Agencies
Important links
| Prior Information Notice (PIN) | Not available yet |
|---|---|
| Contract Notice in Find a Tender (FTS) | Not available yet |
| Tender documents | Not available yet |
Timeline
| Activity | Estimated dates |
|---|---|
| Pre-market engagement | March 2024 to August 2024 |
| Drafting of procurement documentation | September 2024 to January 2025 |
| Publication of find a tender (FTS) notice | January 2025 |
| Framework award | June 2025 (service start dates TBC for different lots) |