The behavioural insights framework harnesses advances in behavioural science to help tailor public services for citizens.

Published 23 January 2018

Last updated 4 April 2019

Our new Behavioural Insights framework harnesses advances in the science of behavioural insights to tailor public services for citizens.

Public sector organisations have long seen the benefits of using behavioural insights to tailor public services to citizens, and our new Behavioural Insights framework offers a wider choice of suppliers including small and medium-sized enterprises (SME).

The new framework will support public sector organisations to procure the expertise of organisations that offer behavioural insights – changing the way policy is developed and public services are designed, making them more efficient and in tune with the needs and preferences of the public.

David Skinner, Crown Commercial Service’s Director of Corporate Solutions said:

We’ve taken this opportunity to redesign our framework solution offer for Behavioural Insights, opening up the market to a wider range of expertise that can deliver greater outcomes and commercial benefit to our customers.

Since 2010, the government has used behavioural insights research to inform policy, with an emphasis on using a strong evidence base about human behaviour to find innovative ways of encouraging, enabling and supporting people to make better choices for themselves.

The framework is available for use by central government departments and wider public sector bodies including NHS Trusts, schools, universities, colleges, local authorities and the police and fire services.

We developed the new framework in collaboration with partners including behavioural insights specialists across the wider public sector.

To find out more, visit our framework page or if you have a specific questions fill in our online form.