Designed in collaboration with the Government Communication Service (GCS) to provide all the services needed to improve campaign outcomes for public sector marketing and communications teams. The agreement is set up to increase value across all paid communication activities, establish best practice, identify inefficiencies, and improve behaviours.
The agreement is divided into 3 lots. Lot 1 and 2 are direct award. For lot 3 the default option will be to run a further competition but it also has a direct award facility providing the criteria is met.
Under the agreement buyers can:
- review total end-to-end campaign spend, or look at a specific element such as media
- measure real-time performance of campaigns in the UK and international markets
- get independent performance, assurance, auditing and marketing advice services
- assess existing marketing contracts including those not through a CCS framework
The agreement is open to all UK public sector organisations including central government departments and their agencies, the wider public sector and the third sector, such as registered charities.
This 3-year agreement expires on 8 March 2023 and has an extension option for an additional 12 months.